Subin Yu , home

About

Subin Yu 유수빈

Subin Yu (유수빈) is a character designer and story development artist based in South Korea, working in preschool and 2D animation. Her freelance storyboard credits include Pororo musical numbers produced through TOAST STUDIO, 똘똘이 nursery-song videos, and 총몇명 YouTube animation. She works in Korean and English and takes freelance commissions at [email protected].

I studied animation at university and made my first team films there, doing story, previs, character design, modelling and animating in turn. That is where I learned how a production fits together. My graduation film put an unlikely protagonist at the centre. My final-year paper argued that children's animation should move away from stereotyped good and evil character designs, and I still design with that in mind.

After university I joined a children's animation studio as an assistant director. I then taught animation fundamentals and portfolio preparation for several years, and some of those students went on to animation programmes. Since then I have worked freelance, drawing storyboards and designing characters for Korean studios and channels.

The part of production I want to be in is the front, where the character is found and the scene is staged. The storyboard work on this site shows that I can also deliver inside someone else's pipeline, to a script and on a template.

What I do

Character design
Cast lineups, expression and pose sheets, costume variants, model sheets to a studio spec.
Story development
Premise and character relationships, alternative directions, sample sequences.
Storyboards
Production boards from scripts or lyrics, with camera notation and timing, in Photoshop or TVPaint; 16:9 and vertical formats.

Storyboard credits

  1. Stalking Prevention PSA

    Storyboard and shot design, commissioned

    Client
    Jeonju Women's Hotline (전주여성의전화), public-interest campaign
    Role
    Storyboard artist: shot design, staging, camera and lighting notation
    Year
    2023

  2. National Sports Museum, Two Directions

    Advertising storyboard, two proposals, commissioned

    Client
    National Sports Museum promotional video (commissioned, unproduced)
    Role
    Storyboard artist: two full alternative boards, staging and shot design
    Year
    2020

  3. The Travelling Circus

    24-panel storyboard sequence, visual storytelling class final

    Client
    Student project (visual storytelling class), original
    Role
    Story, staging and drawing, all by Subin Yu
    Year
    2015

  4. Pororo Storyboard Credits

    Musical numbers and songs, 2D and 3D, commissioned via TOAST STUDIO

    Client
    Pororo (Iconix)
    Studio
    TOAST STUDIO (commissioning studio)
    Role
    Storyboard artist: staging, shot design, camera notation and timing from supplied scripts and camera directions
    Year
    2025-2026
    Watch ↗

  5. 똘똘이 Nursery Songs

    Three song videos boarded from lyrics alone, commissioned via Cheesecake

    Client
    쫑알쫑알 똘똘이 (ToriTori)
    Studio
    Cheesecake (commissioning studio)
    Role
    Storyboard artist: scenes and actions composed from lyrics. Camera notation
    Year
    2020
    Watch ↗

  6. Jeonbuk Childcare Integration Promotional Video

    Three short public-information pieces, commissioned via TOAST STUDIO

    Client
    Jeonbuk State Office of Education (전북특별자치도교육청)
    Studio
    TOAST STUDIO
    Role
    Storyboard artist
    Year
    2026
    Watch ↗

  7. Jeonbuk National University Hospital, One-Minute Cancer Prevention Shorts

    Vertical 9:16 storyboards for short-form health videos

    Client
    Jeonbuk National University Hospital, regional cancer centre
    Role
    Storyboard artist (vertical short-form)
    Year
    2023

Questions

Is Subin Yu available for freelance work?

Yes. She takes freelance character design, visual development and storyboard commissions, and replies to [email protected].

What kinds of projects does she take?

Preschool and 2D animation: character sheets and turnarounds, visual development, and storyboards for songs, shorts, series and promotional videos.

Where is she based, and what languages does she work in?

South Korea; she works in Korean and English.

What software does she use?

Toon Boom Harmony, TVPaint, Photoshop and Clip Studio Paint.

Who owns the work shown here?

Original projects are © Subin Yu. Commissioned work remains the copyright of its clients and is shown as credited portfolio work.

Contact